Hustle is hard work – combine it with shrewdness: smart work and a little pinch of persistence and you will have the punch needed to give your career a kickstart.
Kill your comfort with kindness
For me comfort is the enemy – I’m always challenging myself, whether
- chasing down access to a concert,
- securing an artist interview
- and finally posing questions in that interview.
- Networking by phone and email is imperative
- and once you are facing that monster – the artist, like staring down that tiger in the wild jungle, poise and keeping your cool works better than playing dead to prevent them from eating you alive.
- If you are prepared enough – which is the key, then there should be no way of telling who the real dangerous predator is.
- You are there to get answers to your questions – in that context that musical tiger is nothing but a mere pussycat.
I had to have every bit of my cool when I, for instance, interviewed Grammy-nominated performer Rapsody.
Keeping the positive in mind
Confidence comes from accomplishment. So, when I had my social media packs presented to the global sales companies at VELUX – or had newsletters sent out to 11k+ readers, I could have been overwhelmed but I handled it with my standard even temperament.
How I honed the hustle
I think it’s the start-up and non-profit experience in me, that allowed me to unleash my work ethic in a work context. I’m used to going the extra mile –
- like on my first day at Hybrid Play and Games where I translated some game dialogue from Danish to English and wrote the game’s App Store description.
- At Aqubiq on day one I set up the profiles and analytics to measure social media performance.
- Creating content is the easy part – so I created a bunch early. After all, you have to set the tone right from the outset, right?
- I wasn’t just a frontrunner – I brought the same enthusiasm months in that I did on day one.
- a willingness to work
- with preparation
- and handle your assignments with flair and enthusiasm.
- Then watch your obstacles evaporate.
That’s the formula to follow when wanting to attack your challenges head on! I call myself a monster with three heads – journalist-creative-strategic communicator.